We define Values-Driven Investing as:
An investment strategy that uses principles and values as the main criteria for selecting investments.

Most Americans would agree that having money as the predominant goal of one’s life is not a good idea. One thoughtful soul put it this way, “Make money your God and it will plague you like the devil”.

If that is so, why do so many Americans have financial return as the major goal for their investment dollars? Maybe it is because they just have not given it much thought or have never been given an alternative.

Wouldn’t it make sense that “values-driven people”, of whom there are millions in America, would want to be “values-driven investors”? At American Values Investments we have developed an investment strategy called “Values-Driven Investing” to serve the principled Americans who wish to align their investments with their values.



If you consider yourself a values-driven individual, we encourage you to learn more about values-driven investing.