Our definition of an American Hero Company is as follows:
A company composed of people who are inspired by a noble mission, operate using a prudent business model, and are driven by authentic American values.

In recent years in the light of corporate scandals in America, big business has come under a lot of criticism. We agree there are instances where corporations have been irresponsible and too focused on just the bottom line. But, for the most part, we believe American business is a shining light of the benefits freedom can give to the world.

We want to celebrate and encourage American business by highlighting and investing in those companies that best reflect authentic American values; values like faith, hope and love. We believe these companies will contribute to the building of a better America, and, over the long term, produce a reasonable return to shareholders.



For a list of our research standards for American Hero Companies click here.