american values investments
Inside AVI American Hero Companies Investing Library Contact


Individuals and Families

Investment Professionals




Research Standards

(5 values - 15 categories)


We fully understand there is no perfect company, but the criteria below serve as guides for our unique and rigorouse analysis. From these values and categories we have developed a research tool cosisting of over 280 questions that help us find American Hero Companies.

Integrity (110 points) – Integrity is the adherence to moral and ethical principles. (   “The integrity of the upright will guide them, but the crookedness of the treacherous will destroy them.” Proverbs 11:3 (NASB)

  1. Mission/Values/Vision Statement(s)There are thoughtful, inspiring and web-posted mission, vision and values statements which together project a sincere desire to make a positive, long-term impact in the marketplace.
  2. Mission and Values in Corporate CulturePrinciples and values are clearly evidenced to be of high importance. Values training for all employees, especially management, is a top priority and outsiders would be able to easily notice the values-driven culture.
  3. Awards & RecognitionAwards and recognitions provide confirmation of the commitment to core values.


Humility (90 points) – Humility is being modest, meek and teachable. (  “A man’s pride will bring him low, but a humble spirit will obtain honor.” Proverbs 29:23 (NASB)

  1. Servant LeadershipManagement is seen more as a helping hand than merely an authoritative source.  Management policies should allow for and encourage employee input in decision-making.
  2. TeamworkCompany uses team processes in many important tactical and strategic initiatives.
  3. CustomersCompany diligently strives to be intentional in serving the needs of customers. Complaints are handled quickly and with a sincere desire to correct errors and serve.


Diligence (95 points) – Diligence is the constant and earnest effort to accomplish what is undertaken. ( “A lazy man does not roast his prey, but the precious possession of a man is diligence.” Proverbs 12:27 (NASB)

  1. Fiscal ResponsibilityOperations are conducted in a fiscally responsible manner with the goal of long-term growth and stability.  Excessive debt is avoided. Invoices are paid promptly.
  2. Quality products and/or servicesProducts and/or services provide superior value and possess life enhancing characteristics. Standards are in place to insure the continued high quality of products and/or services.
  3. Environmental ResponsibilityConcern is evidenced and procedures are in place demonstrating sincere and thoughtful stewardship of the environment.


Caring (110 points) – Caring is to feel and show concern for others. (  “But now faith, hope, love, abide these three; but the greatest of these is love.” 1 Corinthians 13:13 (NASB)

  1. Families - Comprehensive, creative and competitive benefits are provided for employees and their families. Particular attention is given to enhancing the quality of traditional family relationships. Benefits could include health insurance, day care program, family leave, adoption, chaplain services, sick leave and other creative offerings.
  2. EmployeesThe company is an enjoyable and satisfying place to work and provides a wide range of benefits to its employees including, but not limited to, competitive wages, healthcare, retirement, education, and relocation. Employees are treated like highly-valued co-workers and partners with management.
  3. CommunitiesThe company extends a helping hand to benefit the local and extended community.  Involvement and support is not limited to financial contributions but includes provisions of personnel, facilities, and/or equipment.


Courage (95 points) – Courage is the ability to do something that you know is right or good, even though it is dangerous, frightening, or very difficult (MacMillan dictionary)  “In the world you have tribulation, but take courage; I have overcome the world.” John 16:33b (NASB)

  1. Senior Management’s commitment to valuesManagement demonstrates the courage to do what is good and right even if it may adversely affect profits.  Evidence will include, but is not limited to, media or analyst interviews, public statements, publications, personal conduct, and corporate documents.
  2. Continuous improvement - Management shows the courage to try new ways to continuously improve products, services and processes. Employees and customers are heartily encouraged to make suggestions.
  3. Ministry - Creative ways are used to provide Christian ministry to all stakeholders. Ministry efforts could include, but are not limited to, the hiring of employee chaplains, charitable giving, statements of faith, on-site ministry teams, provision of Christian reading materials, and/or various other faith-based initiatives.




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