Foundational Values (Faith)

1. Fiscal Responsibility
   The company should conduct its operations in a fiscally responsible manner with the goal of long-term growth and stability. The company should not assume excessive debt.
2. Servant Leadership
   Management should be seen more as a helping hand rather than merely an authoritative source. Management policies should allow for and encourage employee input in decision-making.
3. Senior Management’s Commitment to Values
   Public evidence will include, but not limited to, media or analyst interviews, public statements, publications, personal conduct, and corporate documents.
4. Mission and Values in Corporate Culture
   Values and principles must be clearly evidenced to be of high importance to corporate leaders. The ideal company will include values training in new-hire or recurring employee training programs and the values of the company will be readily surmised by an objective observer of the company’s business actions and corporate conduct.
5. Mission/Values/Vision Statement
   The company must have a stated, defined, published mission statement and/or values statement and/or vision statement. Profits should not be the focus of any of these statements. Such statements must be consistent with American values.

Internal Values (Hope)

1. Support for Family Life
   The ideal company will provide services for employees such as day care and childhood development services, generous family leave programs, chaplain service, and other family-oriented programs and resources.
2. Continuous Improvement
   The company should be committed to a process of continuous improvement. The company should solicit and encourage customer feedback and act on trends and issues as identified.
3. Life Enhancing Products and/or Services
   Products and/or services must provide superior value and possess life enhancing characteristics. The company should have standards in place to insure the continued provision of quality products and/or services.
4. Employee Relations
   The company should be a fun place to work and provide highly competitive benefits to its employees including but not limited to, competitive wages, healthcare, retirement, education, and relocation.
5. Teamwork
   The company should use team processes in core corporate divisions-corporate strategy, quality control, etc.

External Values (Love)

1. Giving
   The company and senior management should exhibit a commitment to supporting causes with financial and tangible products and/or services. The mission of the recipients should be consistent with American values.
2. Community Relations
   The company should be involved in and support programs benefiting the local and extended community. Company involvement and support should not be solely limited to financial contributions but should also include a provision of personnel, facilities, and/or equipment. The company should encourage employee participation.
3. Environmental Responsibility
   The company should be cognizant of and take steps to address any environmental concerns related to its industry. Programs to reduce waste, emissions, and energy consumption are expected.
4. Customer Relations
   The company should have a fair return/refund policy in effect and have a program to proactively address customer complaints and concerns.
5. Awards & Recognition
   Awards and recognitions provide confirmation of a company’s dedication to its employees, customers and communities.