"Little progress can be made by merely attempting to repress what is evil; our great hope lies in developing what is good." – Calvin Coolidge

"If you look for the bad in people expecting to find it, you surely will." –Abraham Lincoln


We make a concerted effort to stay positive and encourage what is good in corporate America. In keeping with that fundamental objective, it is our normal company policy to not publicly criticize or bring to the attention of the public the objectionable practices of any specific publicly traded company.

Some of our initial research is done to find out if companies are involved in certain practices or products which we feel could be harmful to our society. However, this is a very small part of our research efforts, and we have chosen, to affect change by encouraging what is good rather than criticizing what is bad.

We recognize there are things that are objectionable to us within corporate America and, if given the opportunity, we might bring these to the attention of the company’s management, but only in private.

Given our positive focus and our commitment to remain positive in our comments about companies we do recognize everyone’s right, including our own, to free speech. Therefore, we do not restrict what our employees or others might want to say whether it be negative or positive, so long as it is within legal bounds. Furthermore, we reserve the right to speak out publicly in a negative way if we feel it will be beneficial to society.

In keeping with this positive policy we will:

1. At our discretion, reveal a listing of some of our American Hero companies to our clients and certain other interested parties.
2. Reveal a list of corporate practices we deem to be exemplary and worthy of commendation.