1 year	3 years	5 years	Since Inception Hero Equity 4/30/2004	Since Inception Hero Index 12/8/2009
American Hero Equity	+36.69%	+6.07%	+4.95%	+73.39%	NA
American Hero Index	+34.50%	NA	NA	NA	+38.78%
Wilshire 5000	+31.99%	+3.96%	+3.44%	+45.83%	+27.16%

 

Disclosures:

1. An allowance of 1% per annum for fees and/or expenses has been deducted from both models which reflects an estimate of fees charged by American Values Investments. Most financial advisors will charge additional fees. No fees were deducted from the benchmark return figures.
2. The benchmark is the Wilshire 5000 Index which contains over 6,500 stocks that trade in the U.S. including issues on the New York Stock Exchange (NYSE), NASDAQ Stock Market, and the American Stock Exchange (AMEX).  It is often referred to as the ‘Total Market Index’ because it covers a wide variety of publicly traded companies.  Performance assumes all dividends are reinvested; you cannot invest directly in the index.
3. The above figures were computed by a third party, Bridge Portfolio. The figures were then lowered by 1% per annum as an estimate of fees and expenses that might be charged by American Values Investments.
4. One, three and five year figures are annual returns. The "since inception" returns are cumulative.
5. The figures are not audited and do not represent performance of individual accounts.
6. The performance is based on an investment of $100,000 at inception and includes market appreciation/depreciation and dividends.
7. The American Hero Equity Model is a concentrated (20-30 stocks) selected exclusively from the American Hero Universe, equal weighted representing at least 7 of 10 sectors as defined by Standard & Poor’s.  The stocks can range from small to large and from value to growth as defined by Morningstar.  Any sector represented is at least 50% of the S&P 500 weighting and no more than 200%.  No stock  represents more than 5% of the model at initial purchase.  The model is rebalanced annually.  The stocks are selected based on a proprietary investment merit analysis based on 10 -15 fundamental matrices.
8. The American Hero Index Model consists of the top scoring companies (currently 76) from the American Hero Universe (currently 122).  To be included in the American Hero Universe a company must score a minimum (currently 375) out of 500 on a proprietary analysis of the company’s corporate culture.  The analysis focuses on the four key values of Integrity, Humility, Diligence, and Caring.
9. Past performance is no assurance of future results.  Investing in equity markets involves risk; you could lose a significant portion or all of your original investment.  All recommendations are based on our experience and may or may not have been profitable in the past, now or in the future.  These performance figures may not reflect the impact that material economic and market factors might have had on our decision making if we had actually managed clients’ accounts.