Little progress can be made by merely attempting to repress what is evil;
our great hope lies in developing what is good.
-Calvin Coolidge
If you look for the bad in people expecting to find it, you surely will.
-Abraham Lincoln
We make a concerted effort to stay positive and encourage what is good in corporate America. In keeping with that fundamental objective, it is our normal company policy to only publicly commend or bring to the attention of the public the exemplary practices of any specific public company.
Some of our initial research will make it difficult for companies that are involved in certain practices or products which we feel could be harmful to our society to qualify as American Heroes, but we do not automatically exclude a company from consideration because of a specific objectionable practice or product.
Our “values-driven” research primarily focuses on finding public companies that best reflect American values, and it is estimated that only the top 5-10% of public companies will meet our criteria for designation as an American Hero Company. This positive and proactive process has been very effective in eliminating most of what is considered objectionable, and offers our clients the opportunity, as suggested by the quotes above from Presidents Calvin Coolidge and Abraham Lincoln, to affect change by encouraging what is good rather than criticizing what is bad.
Even though we strive to maintain a positive focus we recognize there are things that are questionable products and practices within corporate America and, if given the opportunity, we might bring these to the attention of the company’s management, but only in private. We also recognize everyone’s right, including our, to free speech. Therefore, we do not attempt to restrict what our employees or others might want to say whether it be negative or positive, so long as it is within legal bounds. Furthermore, we reserve the right to speak out publicly in any way if we feel it will be beneficial to society.
In keeping with this positive policy we will:
- At our discretion, reveal a listing of some of our American Hero companies to our clients and certain other interested parties.
- Reveal a list of corporate practices we deem to be exemplary and worth of commendation.
- Invest only in those public companies that meet our stringent values-driven research standards.
|
