America was built on numerous critical values. We have chosen five of these values on which to concentrate our efforts in finding American Hero Companies: Integrity, Humility, Diligence, Caring and Courage.
A great resource for information and inspiring examples about values is www.values.com which lists over 90 examples of various values. We have created links below to the five primary values we use in our research. The only exception is that www.values.com does not list "diligence" so we have substituted the link for "hard work" for that particular value.
John Winthrop's early vision for America may yield some valuable clues as to the original source of America's values.