Saturday, June 24th, 2017

American Hero Companies

American Hero Companies

No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others; or failing therein, it ceases to be profitable and ceases to exist. 
-Calvin Coolidge

What are American Hero Companies?

American Hero Companies are those American companies that best reflect Integrity, Caring and Courage

Research Standards - Complete description of research standards (PDF)

To earn the "American Hero" designation, a company must achieve a minimum of 400 points out of a maximum 500 points under our proprietary values-driven scoring system. Company analysis includes over 300 questions grouped under the three critical values of Integrity, Caring and Courage. Within these three values are nine categories including servant leadership, fiscal responsibility, employee relations, community relations, and others. Continuing research adds new companies while each existing American Hero Company receives an annual evaluation to insure it continues to meet the rigorous requirements. Click on the link above for a complete description of the three values and nine categories.

Research Process - PDF

The research process consists of six steps:

  1. Initial Search – There are multitudes of sources from which American Hero Company candidates can come:
    • Lists - such as: Best Companies to Work For, Most Admired Companies, Top Integrity Companies, Best Corporate Citizen Companies, Mutual Funds, etc.
    • Leads from business leaders.
    • Leads from values-conscious consumers
    • Magazine articles about companies doing great things
    • Values-driven workplace non-profit organizations
    • And others
  2. Helpful to Society? - Checking to see if the Hero candidate is involved in products or practices that could prove harmful to society.
  3. Pre-scoring – The company is given a preliminary score on some key areas to see if it has a reasonable chance to meet rigorous scrutiny of our comprehensive analysis. If the candidate receives a prescore near 390 it is added to the potential Hero list.
  4. Comprehensive analysis – This detailed analysis takes many hours and includes over 300 questions covering the three values in nine categories. Many internet sources are used including the company’s own web site. Other valuable sources include Glassdoor, a website that records anonymous comments from employees and Morningstar. Sometimes a survey is sent to the company if more information is needed.
  5. Final approval – After the Hero candidate is given a comprehensive score it is brought before the entire team. If approved the Hero Candidate becomes an American Hero Company. Upon approval the new Hero is promptly added to the American Hero Index portfolio and included in the list for consideration for the American Hero Equity portfolio.

Number of American Hero Companies - Quarterly Research Report July 2016

Like digging for gold, uncovering American Hero Companies is an extensive and laborious process, but finding them is definitely worth the work. Out of the thousands of public companies we have considered less than 5% are currently designated as American Hero Companies. The total number varies as new companies are added and others, for values reasons, are removed. As of June 30, 2016 there are 96 American Hero Companies. More information can be found in our most recent quarterly research report which includes details on current Heroes, potential Heroes, our 10 top scoring Heroes, annual reviews completed, new Heroes added and more.


Below are links to Summary Reports of two American Hero Companies.

Positive Policy

  • Little progress can be made by merely attempting to repress what is evil;
    our great hope lies in developing what is good.
    Calvin Coolidge
  • If you look for the bad in people expecting to find it, you surely will.
    Abraham Lincoln​​​

It is easy to see what is bad in people, organizations, countries, and, in our case, public companies. We believe digging for what is good is harder, but more rewarding. Therefore, we make a concerted effort to stay positive and encourage what is exemplary in corporate America. In keeping with that fundamental objective, it is our normal company policy to only publicly commend or bring to the attention of the public the exemplary practices of any specific public company.

Some of our initial research will make it difficult for companies that are involved in certain harmful practices or products to qualify as American Heroes, but we do not automatically exclude a company from consideration because of a specific objectionable practice or product.

Our “values-driven” research primarily focuses on finding public companies that best reflect American values, and it is estimated that less than 5% of public companies will meet our criteria for designation as an American Hero Company. This positive and proactive process has been very effective in eliminating most of what is considered objectionable, and offers our clients the opportunity, as suggested by Presidents Calvin Coolidge and Abraham Lincoln, to affect change by supporting what is good rather than merely avoiding what is bad.

Articles / Blogs

Article / Blog TitleSummary
Lowe's Companies: Literally Building a Brighter America by Dave Smith, journalist/economist for American Values Investments You may not yet have considered the notion that companies for which systems&nb...
Kforce, Building a Brighter America KForce (symbol KFRC), a staffing company headquartered in Tampa, Florida, is intentional about integrating Biblical principles and Christian values into the marketplace. This is reflective of an...
Four More American Hero Companies, Building a Brighter America As we've described previous ly , we at American Values Investments carry our research an important extra step -- or three steps , actually -- beyond the typical analytical process. In addition to th...
Quarterly - Patriotic Corporations American Hero News Patriotic Corporations David Lee Smith and Benjamin Van Huss American History is replete with examples of patriotic individuals; inspiring examples of integrity, caring and c...
Ethics, Values and Exemplary Corporate Strength The notion that many of America's corporations, banks, and other commercial ventures are apt, at least on occasion, to lapse into compromised ethics won't shock a goodly portion of our nation's popu...
Quarterly - Courage, The Third of Three Values We Consider American Hero News Courage, The Third of Three Values We Consider by David Lee Smith and Benjamin Van Huss What follows is the final installment of our three-part series detailing the quintet ...
Caring, The Second of Three Values We Consider Caring is, in many respects, the salient member of American Values Investments' quintet of the qualities that we demand from the companies that ultimately become part of our portfolios. Think about ...
Quarterly - Integrity, The First of Three Values We Consider We hope you enjoy this expanded quarterly edition of our newsletter.     The American Values Team October 2014 American Hero News Integrity - The First of Three Company Values We ...
Hobby Lobby – Is the Drama Over? American Hero News Could It Be That the Hobby Lobby Drama Isn't Over? by David Lee Smith With autumn on the horizon, it's somewhat sobering to reflect on the major events that will long define...
For Larry Collett, The Kingdom is Increasingly Evident Cass Information Systems' (CASS) Lawrence A. "Larry" Collett is an undeniably admirable combination of consistency and an ...


Video TitleSummary
American Values Introductory – Video 1 A two minute description of what we do at American Values Investments.
American Values Investments – Larry Collett (Audio) On Tuesday, May 20, 2014 at 11:00 EST American Values Investments, Inc. hosted a conference call featuring Larry Collett, former CEO a...
Peter Freissle To learn more about The 3:15 Project and how we are helping more Christians to know and share their story visitthe
Going the Second Mile A video we produced a explaining our commitment to customer service by going the 2nd Mile for customers
Does it Make Sense? Video of remarks given by Dr. David Miller (Professor Yale University) at an American Values' Investments conference. (approximately 3 minutes)
Making Beautiful Places for the Glory of God – Walker Mower Bob Walker was 13 years old when he heard R.G. LeTourneau speak about being God's businessman. It was then and there that Bob felt the call to business. To...
Nucor Commercial – "Shining City"

Resources for business leaders

The following organizations are available to help businesses leaders who want their companies become values-driven lights in the marketplace.

Organization Purpose Contact

Fellowship of Companies for Christ

In pursuit of Christ’s eternal objectives, we are a 501(c)3 non-profit dedicated to equipping and encouraging Christian business leaders to operate their businesses and conduct their personal lives in accordance with Biblical principles.

Phone: (770) 685-6000

His Way at Work

To inspire and help business leaders improve their workplace by having God at the center and caring for people as He does. Armando Del Bosque:
(512) 965-8016
Jody Armstrong:
(865) 576-0000

Soderquist Leadership

Soderquist Leadership is a provider of leadership development for organizations of all sizes, dedicated to developing values-based leaders around the world. We promise to equip your leaders to go further, faster. Free 30 minute consultation

C12 Group

To change the world by advancing the Kingdom of God in the marketplace through the companies and lives of those Christ calls to lead businesses for Him. Jon Carlton
(865) 207-0294

Lifework Leadership

Lifework Leadership is committed to transforming leaders by clarifying their calling; challenging their minds; and engaging their hearts for service.

Steve French
(407) 687-8308

The Foundation For a Better Life

Founded in 2000 to promote good values such as honesty, caring, optimism, hard work, and helping others Contact Us Link

Marketplace Chaplains USA

Marketplace Chaplains USA exists to share God’s love through corporate chaplains in the workplace by an Employee Care Service for our corporate client companies, both in the United States of America and abroad. Jason Brown

Summit Leadership Foundation

Serving communities around the world with the love of Jesus Christ by creating relational hubs for Connecting, Consulting, Coaching, and Caring 423-283-7557

Robert K. Greenleaf Center for Servant Leadership

An international nonprofit organization whose mission is to "advance the awareness, understanding, and practice of servant leadership by individuals and organizations" 404-826-0126
Souly Business
To create environments where men are inspired by the Holy Spirit to live out their Christian faith and values in their professional and personal lives Contact Us Link

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