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II. HAVE A NOBLE PURPOSE
What is the use of living, if it not be to strive for noble causes and to make this muddled world
a better place for those who will live in it after we are gone?
Sir Winston Churchill
Inspiration and excitement are generated by a noble purpose, and values-driven investors should anticipate experiencing these
benefits of having a noble purpose for their investments. America was built as a result of the noble purposes and dreams of the 56
men who signed the Declaration of Independence. It only makes sense that if they, with the last sentence of that important
document, pledged their fortunes to build America that we, as Americans, would want to pledge our fortunes (investments) to
build a better America. Investments in values-driven companies can help build a better America and a better world by
encouraging and supporting the good work they do.
To return to the 10 Principles of Values-Driven Investing main page click here.
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